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Tips for Designing a Great Book Cover

Even a good book may never part with bookstore if the cover doesn’t attract the reader’s eye. Bottom line, the way your book cover looks is likely the most crucial part of the entire book design and marketing process.

Below are some pointers to assist create a good book cover mockup:

Look at similar book covers.

Visit local or online bookstores and scan books in the same category as yours. When you go to the area of the store where your book could be someday, what’s the first cover that caught your eye and for what reason? What made the cover stick out from the rest? In the same way, study the covers you found to be the worst. Take all such questions into account when creating our book cover mockup.

Pick the right colors.

Take note of the psychological impact of the colors you choose for your cover. If your book is about yoga, you may not want a red or orange cover because these colors tend to be exciting rather than relaxing. Try white or blue in your book cover mockup, and you will find them more soothing and probably more suitable. Again, scan other books in your same category and notice the colors they use. How would you like people to feel about your book? What colors can give you that feeling?

Put your title and name in the right places.

Unless you’re Stephen King, your name should be printed at the bottom portion of the cover. Instead, your title should be on top and as large as your name or preferably bigger. As soon as you have established yourself as an author, you can make your name your cover’s main attraction. In any case, the letters must be easy to read. Simple fonts in neutral colors are always best, and as you make your book cover mockup, be sure the text doesn’t lose itself in the color behind it.

Match the art.

Be sure the artwork fits your book’s content and does not change what the book is really about. Following her death, some Agatha Christie’s murder mystery books had covers with gruesome illustrations, such as blood streaming out of someone’s mouth. While the covers were successful in catching attention, that ended there. Most people have an aversion to such gruesome images. So don’t be happy just having them take a look – they should want to look deeper.

Keep it simple.

Keep the cover from being too busy. Try a distance test. Reduced your book cover mockup to one inch in height – the size it will be on the Internet. If your artwork cannot be distinguished easily at the said size, then it is too complicated. Also set the cover at the actual book size and view it from a ten-foot distance. If the artwork couldn’t be easily distinguished, it’s probably not the best choice for your cover.